Content & GenAI
The world of digital content is currently undergoing a revolutionary change.
Switzerland events on the Content Supply Chain & GenAI
Meet the speakers.
Visit Accenture & Adobe in Lugano for
Location
Accenture office, 7th floor
Via Pietro Peri 21b,6900 Lugano
Join Accenture & Adobe for a day event in Lugano where experts will share principles for building an effective, customer-centric content supply chain.
10:30-15:00, 14th June
Accenture office, Lugano
Jojo Lincke
Managing Director and Senior Advisor Marketing Transformation Europe
Accenture Song
Our topics
Does your content operating model and process optimization facilitate collaboration between departments?
How is your content production currently structured?
How are you developing a digital strategy to support long-term content effectiveness?
Is your content and creative strategy designed for scalability?
Is your content and creative strategy designed for scalability?
Does your content performance data and analytics inform future content and creative strategies?
Why should you treat content as a product?
To cope with this increasingly complex environment, companies need an effective content supply chain to efficiently coordinate the production and operation of creative content.
How do you maintain your content supply chain? How do you move from generative AI experimentation to adoption at scale?
At this event with Accenture & Adobe, you'll have the opportunity to connect with executives and learn the fundamentals of delivering quality content across all channels and for every need.
Agenda
10:30 Arrivals and networking
Agenda
Find a look at the day here.
11:00 Welcome and overview
11:30 Optimization of the content supply chain boosted by GenAI
12:30 Roundtable discussions and lunch
13:30 Innovation in content and business cases
Experts from Accenture & Adobe will show you what an effective content supply chain looks like and how you can set it up in your company.
Discuss some of the key topics raised during the event with the colleagues. Enjoy the lunch.
From 10:30 you can arrive, have a refreshing drink and chat with colleagues.
16:00 End
Using concrete examples, we will show you how to set up an effective content supply chain and what results you can achieve.
14:30 Adobe CSC & GenAI Demo
Switzerland events on the Content Supply Chain & GenAI
Please click below to find out more!
Interested in joining us in another city? We are also hosting an event in Zurich in June.
Mette Stannow
Managing Director and GenAl
for Marketing Lead, Europe
Accenture Song
- Customers expect more and more personalized offers.
- The number of supported channels, devices, markets and formats is increasing rapidly.
- Generative AI and automation are bringing radical changes and greater efficiency, but also entail risks.
- There is increasing pressure everywhere to optimize spend and demonstrate the effectiveness of content.
Odyssée Tremoulis
Senior Digital Strategist
Adobe
Ina Iftime
Senior Digital Strategist
Adobe
Showcasing how theory is put into practice. Adobe will demoing concrete use cases.
15:00 Closing remarks and networking